Psychology is Important to Restaurant Management: Understanding Psychology and Behaviour Helps Restaurant Managers

Every aspect of a good restaurant is well thought out to manipulate customers to spend as much money as possible. Customer loyalty is a vital key to restaurant success. Some psychology classes are highly beneficial in any restaurant management training program.

Michael Lynn 

Michael Lynn is a psychologist who studied different wait staff behaviours and how they affected server tip averages. In short, he determined that servers make more money when the diners personally like them.
For example, in some establishments servers are encouraged to touch customers on the shoulders because, in Lynn’s studies, this behavior resulted in larger tip average. The psychological theory behind this is that touching denotes closeness, and customers tip better when they feel personally close to the waiter or waitress.
In reality, the waitress and the diner are not friends and do not have a personal relationship; they have a business relationship.

Waitress Tips and Restaurant Profits 

Servers “tip out” other employees, such as bussers and (in some states) hostesses. A common restaurant policy is that waitstaff pay out 10 percent of their tips to the busser and another 10 percent to the bartender. The more money servers make in tips, the more money they will tip out, which means the bussers and bartenders are making more via waitress and waiter tips.
This benefits the restaurant from management’s perspective because it decreases pressure to pay employees such as bussers a higher hourly wage. Waitstaff who are skilled in both service and psychology are valuable assets to the restaurant.

Suggestive Selling and Upselling 

Upselling and suggestive selling are techniques in which both waitstaff and managers should be well-versed. When executed well, upselling results in more profits for the restaurant and a larger tip for the waitress. When executed poorly, upselling seems pushy and results in annoyed customers. 
For example, when a customer orders a vodka martini, a good waitress will mention that Grey Goose is available, then Kettle One, then Absolut. She mentions those in that order: most expensive to least expensive. A skilled waitress is subtle and reads customer cues well. She will suggest menu items (such as dessert) that may not otherwise be ordered. When she sees that a table does not want to order too much food, she will suggest sharing an appetizer. She is able to do so in a friendly and not an overbearing fashion. 

Restaurant Management Tips 

There is more to restaurant strategy than training wait staff to optimize profits. You should make  your restaurant stand out by providing unique plates, such as these beautiful slate dinnerware from Slateplate.
Restaurant managers understand how to make customers feel special. Customers are thought of as “guests”, and are being treated to the restaurant’s unique and superior brand of hospitality.

Managers create the atmosphere that the rest of the staff learn and maintain

Managers are the mediators who smooth over problems. They handle complaints with the goal of  ensuring that the diner will leave happy and will return. An ability to read cues, to understand, and to make people feel better are necessary restaurant manager skills.

Expectations of a Dinner Date: Is companionship, physical attraction, and emotional connection on the menu or will the atmosphere leave you hungry for a different course?

As dinner out or dinner and a movie are such popular first date ideas, I felt it more interesting to look at the parallels between eating at a restaurant, a common early dating activity, and the actual dating process itself.

You go to a restaurant hungry, with particular expectations of food, service, and atmosphere. These expectations are pre-set, typically based on what you have heard.

You also have preconceived perceptions about your date, based on what you have heard about him or her, and what you know yourself from previous first-hand experience. You also have date expectations, and are going out with particular needs you want met by the person you are spending time with. These can be: companionship, physical attraction, and/or emotional connection.

You may begin your restaurant meal with a drink to quench your thirst. You may order an appetizer to start off with something light and begin exposing your taste buds and stomach to the food and different mixes of salt, and sweet.

On a date, you begin with light conversation, and conversation becomes more intense, or personalized, as the evening goes on.

As you ponder the different options on the menu, you may have a difficult time deciding what you want! You may rationalize your choice based on what else you have eaten that day, weekend, etc.

This may apply to your choice of a date/mate, and what they offer to compliment your personality, etc. Your meal arrives, and this further satisfies your appetite, and ideally compliments your appetizer, and everything else of which you have partaken. Combined with the service, and atmosphere inside the restaurant, you are forming your own opinion of this place based on your individual experience.

Dessert is ultimately a sweet finish that tops off the perfect meal. You feel full, satisfied, and happy yet you will eat again in just a few hours. Just like the ideal date leaves you happy with the experience but ready to do it again in the near future. Especially if you have much in common with your date, and have made a connection, you are looking forward to your next outing and getting to know each other better.

No wonder we go out to eat early in our dating/relationship experiences. In addition to being a wonderful activity to give us quality time to have good discussion with our date, and establish a connection and commonalities, the activity perfectly parallels what is going on in the forging of a relationship.

Milk the Pigeon Book Review

I have read 100’s of motivational books about, “What to do with your life?” , “How to find your dream career?”, “What’s the purpose of life? “ and what not all. But I happen to jumble upon this book “Milk the Pigeon” by Alexander Heyne. It’s available on Amazon. I am really excited to spill the beans about this great advisor by providing you the best book reviews of all time. Let’s get into it.

The name of the book itself stands out. It’s stated to be taken from the previous blog that the author owns. All the happenings are true to his knowledge. The opening of the book starts with Alexander, a US citizen who travels all the way to China in his mid-twenties to learn martial arts. He has a keen interest in natural medicine since his childhood years. This book acts as a guide to all the people in their late twenties who are confused, to make the required changes that they feel are important to them. Alex repeatedly mentions about his struggle to find his passion. He changed almost 8-12+ jobs just in 3 years (between the age of 21-25), but he never had any guide or layout on what to do with himself. He absolutely hated the 9-5 jobs and finally, after realizing a lot, he returned home to stay with his parents chucking the kung-fu. But that’s not it, the key to the story is where he narrates his story and shows you the mistakes he made, the lessons that he learned sooner or later from those mistakes, how he converted those bad moves into building bricks to his success in his late twenties. The book also includes relatable quotes between each chapter that keep up the focus. The overview section has been laid out after every chapter.

Within 2 years, Alex is a self-made billionaire with his own mentorship classes and practices Chinese medicine. He is not only a motivator but he also wrote a book – How to Lose Weight the Natural Way – with an amazing response. With this book, he is also a leading author on Amazon in his niche category, all this was achieved using the same discipline and principles he mentioned inside the book.

The bottom line – Alex mentioned once that, “I wish someone else wrote this book and I bought it. I would have found my own passion and would be more successful in early years.” So if you are confused as well, then grab a copy as soon as possible. You don’t want to miss it.

Enjoy low cost meals while traveling with this website

The website currently only offers certificates to restaurants in the U.S., but just about every medium to large city is represented with restaurants offering up the discounts.

How Works

Do a search on the city you’re interested in by zip code, or do a regional search by state, which is then narrowed down until you get to a city level. Larger cities are broken down into subsections.

From there you get a list of restaurants offering up the gift certificates. You’ll find ethnic restaurants, new restaurants, chain restaurants and even gourmet restaurants. It varies by city, but there’s usually a really good cross-section to choose from, especially in the larger cities.

Each restaurants listing will contain information on the eatery, such as location and hours of operation, and most include a sample menu. Once you’ve decided on a restaurant, it’s time to buy the gift certificate.

The most common denomination for the certificates is $25 off a $35 or $50 check, which sell for only $10. Sometimes restaurants will offer up other discount options, like $10 off $20, and these can sell for less.

Save Even More!

Sign up for the website’s mailing list – even if you’re not interested in buying right now. Why? Because usually once or twice a month, holds a sale that lowers the price 50% or 60% off the normal sale price. So a $25 off $50 certificate would cost $4 or $5 instead of the normal $10, which makes this good deal even better.

The Drawbacks

When buying certificates to a town you’re traveling to, most likely you’ll be unfamiliar with the restaurants. Buying a certificate means you’ve committed to eating there. doesn’t have anything to do with the quality of a restaurant it deals with, so do your research. Do a web search on the restaurant or read reviews at sites like, Chowhound or CitySearch before you buy a certificate to make sure it’s a place you’ll like.

Most certificates also come with restrictions, such as “tax, tip and alcohol not included” or “valid for parties of 2 or more,” or have only certain days or times the certificate can be used. These are all spelled out on the restaurant’s page at, so make sure you’re familiarize yourself with any restrictions before you purchase the certificate.

And while certificates are good for one year from purchase, it is possible that a restaurant could go out of business for whatever reason. So the longer you wait, the more risk there is of the certificate being unusable. However, the website has a satisfaction guarantee with any certificate they sell, so you should be able to get an exchange for another restaurant with a certificate of comparable value.

How to Buy a Certificate

Purchasing a gift certificate is super simple.

After you’ve done your onsite search at, and picked your restaurant(s), just check the gift certificate you want and then purchase. You’ll then get links to immediately print out your certificate, so you don’t have to wait to use it. The site also emails the links, in case you do want to wait to use it.

When dining, present the certificate to your server prior to ordering, so they can include it in figuring out your bill total…and double check your bill when you get it to make sure the discount was taken.

That’s it. And remember, good karma is to tip based on your pre-discount bill total.

Park City Budget Restaurants: Eat like a local at these restaurants for anyone on a budget

Park City is famous for its enticing selection of fine dining establishments. What was once a sleepy mountain town is now a world-class resort mecca. Budget restaurants are hard to find, but reasonably priced options do exist to serve the ski bum population.

El Chubasco

This small restaurant in a strip mall in Prospector Square draws locals and visitors alike for the authentic Mexican dishes as well as the salsa bar, with at least ten salsas varying from mild to very hot. Here, you order at the counter, and they quickly bring your meal to the table. The enchiladas are a favorite, as is the creamy chipotle salsa.

Fat Kid Pizza

Locals know it as the best pizza in Park City. This extra thin, New York style pizza comes in a variety of creative styles from The Godfather (mozzarella, parmesan, ricotta, goat cheese, and sun-dried tomatoes) to the Eddie Would Go (Italian sausage and pineapple). Order a pizza for delivery for $20, or you can get it by the slice at the Sidecar Bar for about $4.


Technically it’s a bar, or as they say in Utah “a private club for members”. On Tuesday, it’s locals’ night, where you can get $3 garlic burgers and fish bowls of draft beer. It’s one of the few true dive bars in Park City. Look down the bar and you’ll see a lot of goggle tans, proof that most visitors here are Park City locals.

Davanza’s Pizza

Another great pizza place in town, this restaurant is popular with families visiting Park City. They serve pizza with a thick layer of cheese and lots of toppings. It’s not all pizza, though. There’s something for everyone, from burgers to sandwiches to salads to tacos.

Main Street Deli

In the middle of some of Park City’s most expensive restaurants sits this unassuming little deli. They serve not only the typical deli foods – hearty soups in bread bowls, meatball sandwiches, bagels – but also café favorites like smoothies and breakfast burritos. It’s a great place to stop for a bite while you’re strolling Main Street in Park City.

Nick’s Greek Café

Removed from the activity of Main Street is Nick’s Greek Café, situated in a strip mall near the Park City liquor store. Here you’ll find authentic Greek favorites such as pastitsio, dolmades, and of course gyros. It’s not as fast as Burger King, but the Greek owner will more than likely stop by your table to chat.

Kids with Autism and Restaurants: Strategies that Work for Eating Out

Problem #1 – The restaurant looks different.

A child on the autism spectrum often remembers seemingly minute details. He would be likely to remember where each family member sits at a table in a restaurant. He would likely remember the nice waiter who always has red balloons. He would also remember the way his favorite fast food restaurant looks inside and that it may be very different than another restaurant in the same chain.

Problem # 2 – The restaurant is too crowded.

Typically children with autism do not like crowds. People may be too close for comfort in a crowded public restaurant. Restaurant workers may be too “pushy” or too much in the child’s face.

Problem #3 – The restaurant is too noisy.

Sometimes the child thrives on turning up the volume from a favorite movie or CD. Those are preferred sounds. The sounds from a large crowd of people and unexpected sounds (a cannon firing near a theme park restaurant) can be uncomfortable or even painful to the child on the autism spectrum.

Problem #4 – The restaurant does not serve foods the child likes.

No one likes to eat at a place where they don’t like the food, and many children who are autistic have very limited diets (by their choice), perhaps preferring only foods of a certain texture or color. Other children may be on a restricted diet to address the autism.

Problem #5 – There are too many stims for the child.

Special lighting, fun doors, and dangling decorations can be stims for the child on the autism spectrum. If they are too engaging, it may be hard to even get the child to sit at the table.

Consider these strategies before tackling the restaurant scene.

  • Know the restaurant.

  • Prepare your child to expect differences. (The burger     place in your town has a western décor, but the one in the same chain in     grandma’s town has a sports theme.) Using pictures to talk ahead of time     can help.

  • Try to choose times that will be less congested. If     possible, try to have a favorite place to sit and request it.

  • If necessary, take some preferred foods for the child.

Sometimes, consider eating out without the kids.     Although a meal out can be a treat if it is the child’s favorite place,     remember that not every meal out has to include the kids.

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On PinterestVisit Us On YoutubeVisit Us On LinkedinCheck Our FeedVisit Us On Instagram