Psychology is Important to Restaurant Management: Understanding Psychology and Behaviour Helps Restaurant Managers

Every aspect of a good restaurant is well thought out to manipulate customers to spend as much money as possible. Customer loyalty is a vital key to restaurant success. Some psychology classes are highly beneficial in any restaurant management training program.

Michael Lynn 

Michael Lynn is a psychologist who studied different wait staff behaviours and how they affected server tip averages. In short, he determined that servers make more money when the diners personally like them.
For example, in some establishments servers are encouraged to touch customers on the shoulders because, in Lynn’s studies, this behavior resulted in larger tip average. The psychological theory behind this is that touching denotes closeness, and customers tip better when they feel personally close to the waiter or waitress.
In reality, the waitress and the diner are not friends and do not have a personal relationship; they have a business relationship.

Waitress Tips and Restaurant Profits 

Servers “tip out” other employees, such as bussers and (in some states) hostesses. A common restaurant policy is that waitstaff pay out 10 percent of their tips to the busser and another 10 percent to the bartender. The more money servers make in tips, the more money they will tip out, which means the bussers and bartenders are making more via waitress and waiter tips.
This benefits the restaurant from management’s perspective because it decreases pressure to pay employees such as bussers a higher hourly wage. Waitstaff who are skilled in both service and psychology are valuable assets to the restaurant.

Suggestive Selling and Upselling 

Upselling and suggestive selling are techniques in which both waitstaff and managers should be well-versed. When executed well, upselling results in more profits for the restaurant and a larger tip for the waitress. When executed poorly, upselling seems pushy and results in annoyed customers. 
For example, when a customer orders a vodka martini, a good waitress will mention that Grey Goose is available, then Kettle One, then Absolut. She mentions those in that order: most expensive to least expensive. A skilled waitress is subtle and reads customer cues well. She will suggest menu items (such as dessert) that may not otherwise be ordered. When she sees that a table does not want to order too much food, she will suggest sharing an appetizer. She is able to do so in a friendly and not an overbearing fashion. 

Restaurant Management Tips 

There is more to restaurant strategy than training wait staff to optimize profits. You should make  your restaurant stand out by providing unique plates, such as these beautiful slate dinnerware from Slateplate.
Restaurant managers understand how to make customers feel special. Customers are thought of as “guests”, and are being treated to the restaurant’s unique and superior brand of hospitality.

Managers create the atmosphere that the rest of the staff learn and maintain

Managers are the mediators who smooth over problems. They handle complaints with the goal of  ensuring that the diner will leave happy and will return. An ability to read cues, to understand, and to make people feel better are necessary restaurant manager skills.

Milk the Pigeon Book Review

I have read 100’s of motivational books about, “What to do with your life?” , “How to find your dream career?”, “What’s the purpose of life? “ and what not all. But I happen to jumble upon this book “Milk the Pigeon” by Alexander Heyne. It’s available on Amazon. I am really excited to spill the beans about this great advisor by providing you the best book reviews of all time. Let’s get into it.

The name of the book itself stands out. It’s stated to be taken from the previous blog that the author owns. All the happenings are true to his knowledge. The opening of the book starts with Alexander, a US citizen who travels all the way to China in his mid-twenties to learn martial arts. He has a keen interest in natural medicine since his childhood years. This book acts as a guide to all the people in their late twenties who are confused, to make the required changes that they feel are important to them. Alex repeatedly mentions about his struggle to find his passion. He changed almost 8-12+ jobs just in 3 years (between the age of 21-25), but he never had any guide or layout on what to do with himself. He absolutely hated the 9-5 jobs and finally, after realizing a lot, he returned home to stay with his parents chucking the kung-fu. But that’s not it, the key to the story is where he narrates his story and shows you the mistakes he made, the lessons that he learned sooner or later from those mistakes, how he converted those bad moves into building bricks to his success in his late twenties. The book also includes relatable quotes between each chapter that keep up the focus. The overview section has been laid out after every chapter.

Within 2 years, Alex is a self-made billionaire with his own mentorship classes and practices Chinese medicine. He is not only a motivator but he also wrote a book – How to Lose Weight the Natural Way – with an amazing response. With this book, he is also a leading author on Amazon in his niche category, all this was achieved using the same discipline and principles he mentioned inside the book.

The bottom line – Alex mentioned once that, “I wish someone else wrote this book and I bought it. I would have found my own passion and would be more successful in early years.” So if you are confused as well, then grab a copy as soon as possible. You don’t want to miss it.

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